“Keller WHO?” Not Anymore!!!!

When the brass at The Central Carolina’s REALTOR Association reached out a few weeks ago and asked, “Franklin, where are y’all?” I answered, “What do you mean?” Her response, “If we don’t get two more bowling teams committed by Friday night, we’re going to have to cancel the first round next Tuesday, altogether.”

So, I quickly became the franchise owner of two amateur sports franchises – 1) Keller Williams Palmetto “Big Rocks,” and 2) Keller Williams Palmetto “Lead Dominos.”

What do the team names mean, you may wonder? Big Rocks, as in, “big balls?” Lead Dominos, as in, “falling pins?”


BIG ROCKS – Keller Williams is a training company at its core, and “Big Rocks” refers to a time blocking facet whereby we are trained to write our “Big Rocks” on our calendar. I don’t mean that they focus on training how to sell more houses, which is certainly a part of it, but, to me, it’s more of a life growth company. That said, think of the Big Rocks as boulders in a stream that all of the water in the stream (everything else that life brings) must maneuver and flow around. The boulders are Big Rocks, such as family vacation, investing in your family/career through national training events, or sports tournaments and/or games you’re not going to miss coaching or watching your little girl or little boy participate.

Once you get it, it’s a life-changing mind flip and can make you more productive and open more opportunities for you and others than you thought could happen.

LEAD DOMINOS – Do you know of the Domino effect? Do you understand that success is linear? Do you know your BIG WHY? Do you know your spouse’s Big Why or your co-workers? Do you know where you are in business and/or life, and do you know where you want to be? Pick a Lead Domino for five things: Spiritual, Family, Health, Personal Relationships, Job, & Business. If you don’t know what you want, how could you know how to get there? Do you know The ONE Thing that such by doing it would make everything easier or unnecessary?

What is your lead Domino? Go crazy small with your answer, but think of big results of what that easy domino will create.

If you’ve read this and paid attention, you get what I’m talking about and why I named the teams the way I did.

Now to a bigger story and what makes my heart full. It wasn’t long ago, when across America, any REALTOR that heard the words, Keller Williams, responded, “Keller Who?”

Locally, this mantra was the same until about five years ago. Fast forward to 2022 and we have hundreds of REALTORS in the Midlands with three franchises selling hundreds of millions of dollars in real estate volume and we’re just getting started. That said, we just took 1st, 2nd, and 3rd Place among all brokerages at bowling, of all things. #SeeThreeTrophies #TotalSweep

Congrats to our brothers and sisters at KW Columbia, SC for taking first place and our KW Palmetto “Big Rocks,” & KW Palmetto “Lead Dominos” for placing 2nd & 3rd, respectively.

Big SHOUT OUT to CCRA and all of the other brokerages and teams that raised over $30,000 for RPAC over the last few weeks, and THANK YOU to the bowlers (and Candy Limehouse – #IfYouKnowYouKnow!!) for bringing home those trophies!


Franklin Jones



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