Lead Dominos –> Livian

Today will mark another milestone day in the story of our team. Today is the day we announce that we are joining the all-inclusive real estate platform that includes some of the best REALTORS, teams, leaders, admins, and overall culture in the industry, Livian. The Neighborhood Co. will officially become business partners with Adam Hergenrother in Vermont and the most influential person in real estate, Gary Keller, to form Livian SC.

Here’s the scene – I was in Anaheim, CA at our annual KW convention we call “Family Reunion.” Outside of a doorway in a giant hall stood Vanessa Pollock of Pollock Properties Group out of Short Hills, NJ. She was standing by herself waiting for the next class to start, whereby she would soon be on stage teaching. I approached Vanessa (if you know me, you’re aware that I have no problem with this), and said, “Hey Vanessa. My name is Franklin Jones and I have a team and started a KW franchise in Columbia, SC. I think you’re awesome and I have something for you.” She looked at me and reached out her hands as if I was going to put a little songbird in them. I gave her a domino with my name on it. I said, “When I find or run into someone extraordinary and would like to get to know them and potentially work with them, instead of a business card, I hand them a domino.” I went on to explain that when I hand out the domino the recipient asks, “What’s this?” I reply, “That’s your lead domino.” They reply, “What’s my lead domino?” My response is, “That’s what we need to find out, together.” Then I text them The ONE Thing podcast or send them The ONE Thing book written by Gary Keller and Jay Papasan and the dialogue grows from there.

I went on to tell her how impressed I am with her and that I see her as one of the keepers of the KW culture and that she blows me away with her generosity and demeanor. Her response was, “Well I’m blown away right now!”

I returned to Columbia, and the next thing I know our Director of Action & Ops, Clara Humberg, and I are on Zooms with Joe Zimmerman out of Chicago and David Lewis who recently partnered with The Peters Company and Team Kimberley in Atlanta, GA to become Livian Legacy Group.

Fast forward to today, and here we are.

Why Livian, you ask? Partnering with an all-in-one real estate platform like Livian, gives us the bandwidth to do some things only the largest companies can do. We can now provide health insurance options to teammates along with 401K and other benefits. More lead generation opportunities for far less money. Title insurance opportunities for those who qualify. Support for the leadership of the team. Support for the REALTORS on the team and our “vertical.” Proprietary artificial intelligence inside sales agent (ISA). Training and onboarding for REALTORS in any stage of their business. The list is limitless and powerful.

That all said, and for a myriad of other reasons, if you or anyone you know would like to talk about joining The Neighborhood Co. | LivianSC team, or would like to know more about joining Livian without directly joining the team please raise your hand! My number is 803-447-8683 and my email is Franklin@TheNeighborhoodRE.com !

Qualifying for this opportunity with other mega agents and being able to partner with all of these fine people will allow The Neighborhood Co. | Livian SC to grow better and stronger which means we can change more lives through real estate and provide better service and value to our clients and teammates.

BTW, what’s your lead domino?

Livian – Love How You Live.

Thank you!

Franklin Jones

Thank You, Columbia, SC!

You can see on social media outlets that it is very much awards season for the real estate industry, and well, our shiny medals arrived from HQ!

Of the real estate sales volume, the four circle medals in the photo are the level each person on the team reached during 2022. The six square medals from Keller Williams International represent where The Neighborhood Company landed as a team within the company, respectively (Double Platinum is over 1M GCI).

Locally, our REALTOR Association created a new award that Elizabeth W. Ross and I qualified for and received. Description – “The Legacy Member is being awarded for the first time this year at the 2022 Circle of Excellence Awards Gala. A recipient achieves this award having had active membership in the Circle of Excellence for 10 consecutive years. This award is not retroactive.”

I didn’t really understand the reason for this new award until the speaker said something to this effect on the microphone, “these REALTORS have achieved at a high level during a timeframe that includes good and bad real estate markets.” I can certainly understand that, as I’ve seen a lot in the last 10 years.

As you and I well know, this volume of sales does not happen without extreme professionalism, partnerships, vendors, and straight-up love and effort for our clients who trust our team to make things happen.

If you think you or anyone you know would like to talk about joining the team or have a conversation about a career in real estate sales, please reach out to me at 803-447-8683 or Franklin@TheNeighborhoodRE.com. Keller Williams has a real estate school and we have scholarships available. Click on this link if you would like to know more.

Further, if you know anyone that is thinking of buying, selling, or investing in real estate, or if you would like to discuss your real estate planning opportunities, give one of our teammates or me a shout!

Congratulations to the sales team of Elizabeth W. Ross, Elizabeth Laffitte, Meghan S. Hesley, Andrew Stark, Liz Black Fischer…and the leadership of Amy Ackerman Cartin, Kathryn Cathcart, and Clara Humberg for holding it all together behind the scenes!!!

Huge thanks to everyone, and thank you for being part of the best real estate network in SC!!!

Franklin Jones

Let’s Go, Downtown Columbia, SC!

Today we welcome this traditional, stately, all-brick home to Columbia’s Downtown real estate market.

This clever floorplan includes 5 Bedrooms and 4 full baths. One of the bedrooms and full baths is located on the main floor. Welcome home, Nana!

Everything about the home is meticulously thought out and well-delivered, indoors and out. Open plan, large owner’s suite, sweet screened porch, adjacent open back deck, and a just enough #frontporchlife!

As you know, Woodhill Crest is conveniently located to anything Downtown Columbia, Forest Acres, and I-77. That all said, it’s also on the “beach side” of the Midlands, meaning it’s the closest section of Columbia, SC that you can be to Charleston, SC, Litchfield, SC, Pawley’s Island, SC, et, al.

If you or anyone you know would like to know more about this awesome house, please call/text me @ 803-447-8683 or email Franklin@TheNeighborhoodRE.com and he can tell you all you need to know.

Thank you!

Franklin Jones




Adger Road – Heathwood 29205!

1540 Adger Road - Photo 1

Check out the sharp stunner that just hit the market in one of Columbia, SC’s most popular neighborhoods | HEATHWOOD!

Nestled on one of Heathwood’s amazing streets, 1540 Adger Rd., arrives to market at 3,550+/- sq. ft. with 4 BR& 4 Baths.

As you look at the facade, floorplan, and flow, you see the mid-century modern style that has been made famous by the late, Frank Lloyd Wright. Lemme’ tell you what I know about this phenomenon. When someone likes the style, they don’t only like it, they LOVVVE IT, and are addicted to what I’ve learned are the “clean lines” of the architecture. That said, this is a statement house within the Historic Heathwood Neighborhood. I can’t tell you how many times I’ve heard the words, “Oh, I know that house, for sure!”

This all said, as many readers of this blog know, Adger/Heathwood is only minutes to anything Downtown Columbia and/or Forest Acres. Further, Adger feeds into the coveted Brennen/Crayton/A.C. Flora public school zone. #ThisIsABigDeal

If you or anyone you know would like to know more about 1540 Adger Road, please call/text Meghan Hesley 803/665-8844 or email @ Meghan@TheNeighborhoodRE.com and she can tell you all you need to know!

Thank You!

Franklin Jones

Thank You, Columbia, SC!

Today marks the anniversary date when three big-eyed, somewhat uneasy REALTORS took a step out of their comfort zones a few years ago.

I can remember the Friday afternoon before the weekend started a few years ago. Amy had gone home for the weekend and I got on the phone with Jennifer. She asked, “well, babe. Did you drop the mic?” My response was, “I did.” Her immediate response was, “holy s%*#!”

That Sunday, Amy and I packed up our stuff from what had been our professional home for 10 years and hauled it all to my garage. Jen was not pleased, as much of it is still there today! :-O

The above graphic is the result of a lot of hard work by a lot of people including the ones who supported and/or simply believed in Elizabeth, Amy, and me. The positivity was not unanimous from some of my real estate colleagues in the Columbia market, and I had to hear some tough words regarding bringing this disruptive franchise to Downtown Columbia. That said, my heart is full and I love our story.

If you or anyone you know would like to discuss a career in real estate sales, please raise your hand! One of the most common phrases I run across in this industry is, “I wish I had started this sooner.” Well, me too! Call/text 803-447-8683 or email Franklin@TheNeighborhoodRE.com and we can talk about what we mean when we say, “changing lives through real estate.”

Thank you, Columbia, SC!

Franklin Jones



Forest Acres Home Hits Market!

Check out this newly renovated house on Lakeland Dr. in the popular City of Forest Acres!

This all-brick ranch is 2,050 sq.ft. 3BR – 2.5 baths.

Here’s the write-up:

Beautiful renovation in Forest Acres zoned for Satchelford, Crayton, and Flora. This 3 bed, 2.5 bath home has a fabulous decorator’s dream kitchen, new electrical, plumbing, HVAC, high-end bathrooms, and new hardwood floors throughout. Too many upgrades to list them all! Perfect floorplan for entertaining with a separate family room w/fireplace and a formal living room area just off the large, open kitchen and dining room. Escape to the huge master suite, big enough for a private sitting area, and enjoy the spa-like en suite bathroom with a connecting walk-in closet. With access to the back patio from the kitchen and master bedroom, you can easily pop outside for your morning coffee! It’s a rare find to have an oversized two-car garage and this house has that too. Come see for yourself and make this house your new home!

Lakeland Drive is only minutes away from bustling Forest Drive/Trenholm Plaza, anything Downtown Columbia, and I-77.

Call/text Meghan Hesley @ 803/665-8844 or email her @ Meghan@TheNeighborhoodRE.com and she will tell you what you need to know!

Also, there will be an Open House this Sunday from 2 – 4! Come see!

Thank you!

Franklin Jones



Is Columbia, SC a Zoom Town?

Over the years we’ve all heard of the term BoomTown or BoomTowns, obviously referring to “a town undergoing rapid growth due to sudden prosperity.”

Now, we have Zoom Towns, and Columbia, SC is making lists as one of them.

When people ask me the question, “how’s the market?”, many times I’ll end my answer with, “you know, Columbia doesn’t really boom, but we don’t really bust, either,” and then I’ll go into how our job market is steadier than most. Many times I’ll also say, “Columbia isn’t really what many would call a destination city like say, Charleston or Savannah.” Well, the answer is starting to change, if even a little bit, as many cities in the Carolinas and the rest of the South have been discovered. During Covid, folks that were trapped in their apartments and flats by mayors and governors in giant colder climate cities got on the Internet and saw that they could buy a single-family house with a real yard for less money than they ever thought possible, keep their current job and salary, and be in their flip-flops most of the year.

Here’s how Louise Bolger who writes about real estate for Castles In The Sand explains it:

“They call them “Zoom Towns” because so many of the new residents are working remotely and have given up their city and suburban lifestyles for a more relaxed environment in smaller communities. It’s no secret that this massive lifestyle change evolved because of COVID-19, but even now, when the danger of serious infection is substantially reduced, Zoom Towns are still popular.

A recent National Association of Realtors survey reported that buyers who purchased homes in the year that ended in June moved a median of 50 miles from their previous residences. This is the highest distance on record, going back to 2005 when the median was a consistent 15 miles. This may not seem like a lot of mileage difference, but 15 miles from Boston, for instance, is still part of the city, but when you go 50 miles, you’re in real country. In New York City and other large metropolitan areas, however, you would need to go a little further than 50 miles to really be getting away from it all.

In the same survey, smaller communities were more popular, with buyers purchasing 48% of the homes. Again, this is a record and is up from 32% a year earlier. By comparison, traditional suburban home purchases dropped to 39% from 51% the previous year and only 10% of home purchases were in urban areas, down from 13% the year before. Naturally, the increased cost of homes and now the increased cost of financing has certainly influenced buyers.

Home buyers who are getting close to retirement are another influence on the popularity of small communities. Many who have the ability to work remotely chose to relocate now rather than after their retirement date. This gave them an edge before mortgage rates and prices went up further and set them up for easing into retirement.

Confirming further the demand for homes in smaller communities, The Wall Street Journal/Realtor.com Emerging Housing Markets Indexes came out at the end of October. It reports that the demand for homes in low-cost cities with strong local economies is, in their opinion, “robust.” This annual survey incorporates economic and lifestyle data, including real estate taxes, home appreciation, unemployment, wages and commute time in their 300 biggest metro area rankings.

This survey places the North Port, Sarasota and Bradenton region at number four in the top 10. Unfortunately, as we all know, North Port has taken a big hit from Hurricane Ian since this survey was completed, so in next year’s survey it will be interesting to see where that area is placed.

The other Emerging Housing Markets were in this order: Johnson City, Tennessee; Visalia-Porterville, California; Elkhart-Goshen, Indiana; Fort Wayne, Indiana; Lafayette-West Lafayette, Indiana; Columbia, South Carolina; Columbia, Missouri; Raleigh, North Carolina; and Yuma, Arizona.

Danielle Hale, chief economist at Realtor.com, said, “These more affordable markets continue to offer some opportunity. It doesn’t mean that they’re not seeing a slowdown in their housing markets, but they’re better positioned generally.” In other words, they had faster home sales and lower unemployment rates than the market as a whole, which is attracting buyers in an otherwise difficult housing market. Further, according to an economist at Nationwide Insurance, the trend toward less expensive housing markets looks like it will continue even if home prices start trending down.”

There ya go!

Franklin Jones

“I’m a REALTOR Guy,” Andy Walker.

Thursday night, I attended the annual Central Carolina REALTOR Association Holiday Cocktail Party, which was held at the South Carolina State Museum.

We have a new Board of Directors for 2023, which includes Keller Williams Palmetto’s, Candy Limehouse. This is an honor, and I’m proud to be in business with her.

That said, this post is about my friend and colleague, Andy Walker. Andy was inducted into our Association’s Hall of Fame tonight.

This post wouldn’t be complete without mentioning that Todd Beckstrom was also inducted last night. His pedigree of service and leadership is as impressive as anyone’s. That said, our paths don’t cross as regularly as Andy’s and mine, strictly because of geography. Further, I don’t have a cool picture of his wife and business partner. 🙂 The pic above is of Andy, his mentor and business partner, Laine Ligon, Sr., and his wife, Elizabeth. She started videoing when the person with the mic started to talk about Andy and his accolades.

Andy Walker is a REALTOR’S, REALTOR. I remember a speech he gave many years ago, I think when he was the president of our association, he said the words more than once, “I’m a REALTOR guy.” I can’t enunciate this properly through this keyword, but he was speaking to the fact that REALTORS have a standard, and stand up for property rights, along with a plethora of other causes we fight for in the layers of government and community. As a young up-and-comer, that struck me, as I agreed with him, wholeheartedly. I thought, “Damn, right,… Me, too!” I thought, “I don’t want to be a real estate agent, I want to be a REALTOR, and his speech solidified this for me.

Andy is a little older than me, but our stories are similar. As young men, we never saw ourselves as REALTORS but the industry changed both of our life’s trajectories, as it has for many others.

Andy has accumulated many awards and pedigrees along the way, including serving as our president. One of the most impressive to me is when the Great Recession hit and hundreds of REALTORS had to pull out of the association because they couldn’t pay their dues, the association had a giant budget shortcoming, among other issues and problems. The brass and board and association asked if he would consider serving again to lead us out of that storm. He did. That’s Andy.

I often say to others, that our mutual colleague and friend, George Walker, “…is the nicest person in real estate.” Tonight, I thought to myself, “Well damn, thinking back over the years…Andy may be right up there with George.”

Fun (not fun) fact: My wife has told friends and me many times that she and her friends would be at the pool at Lakeside CC in Clinton, SC and watch Andy while he played golf because he was so cute. She probably said hot, but I’m going with cute, damn’t.

Andy, I love your story, professionalism, and friendship. I, along with everyone in the room tonight, enjoyed your raw, open acceptance speech.

Thank you, Andy and Todd, for your service and leadership to and for the industry, and for making all of us better REALTORS.

Franklin Jones

Fun November Happenings, 2022!

It’s been a busy November @ KW Palmetto and The Neighborhood Company!

– First, we had our office Thanksgiving feast! As you can see from the photo above, the training room was slammed wall to wall and the entrance and open area in our office were the same. I was proud of the attendance and there was more food than I ever would have expected. Shout out to awesome REALTORS Eric Tucker, Penny Broach, Brittany McGougan, and their Social Committee for making it all happen.

The top image above is a pic of some members of various teams as well as some that work as individual REALTORS within the KW Palmetto brokerage.

To think, a few years ago, before we became our own franchised “Market Center,” we started with four REALTORS. Now, the KW Palmetto brokerage hovers around 160-175 salespeople. These scenes always do my heart good!

-Next, the team (The Neighborhood Company) met at 11:00 one day for a professional photo shoot. We got all dudded up and smiled for the camera, snacked on an awesome charcuterie board, and drank mimosas.

The reason I put a pic of the board above is that the photos of the team are not finished yet. Another reason is that I want to give The Gourmet Shop 5 Points a Shout-Out. Most of us know about the restaurant in 5-Points being a great place to dine. That said, if you’re in the market for a charcuterie board their product is awesome, reasonably priced and the turnaround time was amazing. I had the idea the afternoon before the shoot and it was ready that morning. Thank you, Gourmet Shop!

-Pie Day! Pie Day has become an annual event for the team. This year, we thought it would be a good idea to go to Citadel Park, which is in the Jackson Heights part of Forest Acres (better known as The College Streets). We ended up giving almost 150 pies in three hours to past, present, and future clients, as well as referral sources who registered to receive one for their Thanksgiving feast!

Pie Day turned into a little adventure as we were asked to leave the park. Luckily, Elizabeth Ross recently sold a house that is directly across the street so we moved our giant 15′ flag, sign, and all of the other stuff into their driveway.

Pro Tip: If you are a business entity of any kind, call the City of Forest Acres or visit their website to properly register for such things.

As you can see we’ve had a fun month!

Big thanks to everyone who participated and remember to get with us when you want to talk about your real estate plans for 2023!

Thank you!

Franklin Jones & The Neighborhood

New To Market @ Heathwood! 29205

1603 Tanglewood Road - Photo 1

Check out this opportunity to move into the immensely popular Heathwood Neighborhood!

1603 Tanglewood Rd. has 2,238 sq. ft. with 3 Bedrooms and 2 Baths.

Here are the MLS Remarks:

Come see this charming home in downtown Columbia. This estate, only owned by two families since 1946, has beautiful hardwoods, high ceilings and newer windows. This home is a rare opportunity to move into the much desired Heathwood neighborhood and renovate to make it your own. In addition to the formal living and dining rooms at the front of the home, there are three bedrooms and two bathrooms on the main floor. Two of the bedrooms originally shared a jack and jill bathroom, but one of these bedrooms now has a wall where the bathroom doorway once was. It would be easy to open back up and make the 3rd bedroom have a shared bath once again. The upstairs, which was once an attic, was finished out and can either be an upstairs bedroom or bonus room. The upstairs bonus area has central heating and air and new carpet as well. Come see this house and dream about how to make it your future home as well.

As most of you know Heathwood is minutes to anything Downtown Columbia, Forest Acres, and I-77. The neighborhood also is zoned for popular Satchel Ford, Crayton, and A.C. Flora.

If you have any questions or would like a tour of Tanglewood, please call/text Meghan at 803-665-8844 or email her @ Meghan@TheNeighborhoodRE.com.

Thank you!

Franklin Jones