Are You “Buying It?” Upstate S.C. Markets Itself…

Buying the Upstate
In a new ad campaign, REALTORS and Builders are promoting the strong and steady market of the upstate.

Hmmm… Very interesting. It looks like the upstate is proactivly taking on the media. Although it’s not the greatest looking ad campaign ever constructed, at least its something.

Since The State Newspaper is owned by a conglomerate, we are forced to read about the doom and gloom of the nation’s real estate market, without enjoying the benefit of more local reporting. Many people will read a national article, and instantly relate it to Columbia’s market.

Perhaps Columbia should take a page from Greenville’s playbook.

Speak Your Mind