REALTOR Logo. Cube > Square?

What you’re looking at above is the old and new logo of the National Association of REALTORS. After 45 years, the Association thought it was time for a re-brand.

As far as I can tell, the reaction to the new design has swiveled on a scale of OK to lukewarm. Meaning: I don’t think anyone is wowed, but they don’t really care either…until they found out what the project cost.

Apparently, a New York/London PR and design firm charged $250,000 for their work. This has not gone over well.

Keep in mind this is one of the largest trade associations in existence whereby the members are independent contractors/1099 tax paying micro-businesses that have come up with beautiful and clever logos and brands for $99 on, andĀ even $10-$20 on .

The new logo was presented to the world a few days ago.

The project has been suspended.

Stay tuned and thank you!!

Franklin Jones

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