Franklin Jones | Amanda Payne

This image is the front of a black T-Shirt we produced for an annual fashion show held in downtown Columbia, SC. Given the “fashion” theme, I thought it might be clever to mimick Georgio Armani’s “A|X” (Armani Exchange) label. It turned out to be a popular project.

We’re not sure how far we’ll go with this design, but given the positive response we’ve used it a few times over the last few months. Rather than use our last names, and given the personal nature of this business, I focused on our first name intials.

It’s clean, polished, personal…and a little clever. It’s our brand of real estate.