Keller Williams Palmetto Has Arrived, BIG TIME!!!

As many of you know we’ve been in Dallas, Texas for almost a week w/ 18,000 KW family members and I have a lot to unpack from such an awesome experience, and I’m not talking about my messy a** suitcase.

The first item I’m going to address is how proud I am of our Market Center. (Within our brand, we refer to a KW independent real estate brokerage as a “Market Center.”)

Saturday night (2/15) was a proud moment for me and a lot of others. Around 7:00 PM, 1,000 or so REALTORS from North and South Carolina gathered at The Hyatt Regency in Dallas to celebrate 2019. Collectively we broke all kinds of sales records. This (Carolina’s) Region is super strong and the enthusiasm and numbers show it.

What I’m really getting at is how proud I am regarding the pics above. If you know me, you’re aware that my real estate journey has been wonderful. My wife, Jennifer Sparks Jones, encouraged me to get into this industry when I had less than $200.00 in the bank (she paid my electric bill at 1919 Atascadero Dr. the month I was in real estate school, mind you).

Fast forward through endless stories of awesomeness as well as hard life lessons learned, the top brass of the Carolina’s Region of the #1 real estate company on earth (180,000 REALTORS) announced that Keller Williams Palmetto (Columbia, Downtown) achieved the #2 status for Launching Market Centers in the Region. Even more exciting, in my mind, was that we were the #5 performing new Market Center within the Keller Williams Realty International system (KWRI). We are talking….on earth!!!

Our friends in The Outer Banks, NC (KW OBX) barely beat us out for the top spot in the Carolina’s Region, respectively. I’m not sure when their official start date was, but ours was April 1, 2019 (for any MLS statistics wonks reading this, Keller Williams Palmetto’s 2019 numbers only reflect nine months, compared to everyone else’s 12 and our super new office still ranked in the Top 10 brokerages in the Columbia, SC market). Even so, I’m OK being just behind a cool beach town as the OBX price point is triple and quadruple Columbia’s.

When I took this leap of faith to be part of the Keller Williams family, I was told, “KW doesn’t work like that,” and, “Franklin, you’re not going to be able to do that here.” Over 80 REALTORS & staff on the KW Palmetto roster later and we…..are…..doing….this!

Congratulations and THANK YOU to everyone who is a part of this and helped get us here. Now the honeymoon is over as having the label of, “Launching MC,” it’s now time to compete and grow to what our REALTORS and this franchise can really become.

I can’t express through this keyboard how proud I am to fly the Keller Williams banner.

If you are interested in an awesome career please call/text 803-447-8683 or email or call/text Matt Carroll @ 803-309-3202 or email and we will tell you our vision and the opportunities available at this company (Matt serves as the Director of Growth/Team Leader for of the office).

Keep in mind, too, KW is the #1 training company in the world among all business & industries, and now a world-class tech company.

Raise your hand! We would love to talk to you about joining us on our journey and having a conversation about what you can become, not just in real estate, but life. #ChangingLivesThroughRealEstate

Thank you!

Franklin Jones – Keller Williams Palmetto

*The numbers in the 3rd image above is 2019 Carolina’s Region (North & South Carolina).


  1. GREAT ARTICLE. Very proud of YOU! Thanks for letting KWP be a brainchild of yours and giving us a new wonderful fun educational family oriented place to be our best!

    • Franklin Jones says

      Thank you for that, my friend!… and thank you for being such an important part of this Market Center and for being a leader as the Culture Committee Chair of the Agent Leadership Council! #Awesome!!!

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